How To Start A New Physical Therapy Business

  • February 13, 2015

Physical therapy is booming all around the world and competition is getting stronger throughout the years.
Within the years of studies we have never learnt about the business side of physical therapy nor how to manage our professional careers. In this condensed article you will learn how to start your business and reach your goals.

Step 1: Define a Target Market

  • Develop a concept or a mission statement based on the type of services you intend to provide.
  • This can depend on your location, the competition near you and your proper skills.

Examples: Geriatric rehabilitation (rh), pregnant women rh, sports rh…

Step 2: Advertising

  • Yellow pages: (some people still search offline)
    With a free consultation coupon for motivation.
  • Facebook: Create a page with pictures of your clinic, so that your family and friends know you’re in business
  • Business cards: This will allow you to network with many professionals and potential patients
  • Mouth to ear marketing: The most effective ad you can do without being unethical

Step 3: Turning Prospects into Clients

  • Build confidence
  • Do a good job and gain credibility
  • Be honest and caring about the patient
  • Be passionate about what you do

Step 4: Keep Your Patients Satisfied

  • Adherence: By showing the patient his/her progress
  • Variation: Changing exercises every once in a while, keeping the sessions fun or at least not boring
  • Pacing: For the first few weeks the patient will be committed but later on this might change.
  • Solution: Leave the patient “wanting a little more”, this shows that the session doesn’t have to be exhausting and painful. Later you can increase the level of work.
  • Demonstrating genuine care and concern: Ask about your patient, make a phone call, make sure he/she is not sore after the sessions

 Step 5: Get Referrals from Existing Clients

When your patients comment on how pleased they are, ask them who among their friends might benefit from your services and if they’re kind enough to give them your business card.

“It’s not what you ask, it’s how you ask.”

Conclusion: Whether you realize it or not, we’re in the business of transforming people’s lives. In the end we’re working for the benefit of our patients, but at the same time we cannot ignore our financial purposes and goals in life.

Written By Elie Bassil | Physical therapist & Personal trainer

The Best Herbs to Improve Memory and Brain Function, Including Brain Enhancer Tonic Recipe

The Best Herbs to Improve Memory and Brain Function: Ginkgo Leaf The ginkgo leaf well known as a remedy to several ailments. It is a versatile herb that strengthen memory and…
Continue reading

These Blended Frozen Banana Recipes Are Better Than Ice Cream

It’s time to rethink the banana. All you need is a freezer and a blender to transform the potassium-, serotonin- and fiber rich fruit into the creamiest, most healthy treat…
Continue reading

4 ways to optimize your web pages to increase conversions

4 ways to optimize your web pages to increase conversions At BoostSuite, I help passionate small business owners and web marketers like you with your digital marketing strategies every day.…
Continue reading

10 Things Nobody Tells You About Google AdWords

While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely…
Continue reading

Five Effective SEO Strategies to Optimize Your Business Blog

So you've started a business blog, providing authoritative insights about the latest news and most pressing issues in your industry. With such great content, your blog should be raising your…
Continue reading

What is The Healthiest Oil For Deep Frying? The Crispy Truth

Deep-fried foods have always been popular. They are a part of many traditional cuisines, and are also a staple of the fast-food industry. Unfortunately, deep frying is not exactly the healthiest…
Continue reading

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has…
Continue reading

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links…
Continue reading

CEO & founder of CNet Marketing, and is also the founder of a very successful international web hosting company "www.BabilooHost.com" has 14 years of experience in web services industry, a Leading Fully Managed Email Maketing Solutions "www.inteliMails.com" and Online Marketing Agency "www.CNetMarketing.com".

About us

We are dedicated people aiming to deliver important and valuable information and posts gathered from many sources around the web.