How To Start A New Physical Therapy Business

  • February 13, 2015

Physical therapy is booming all around the world and competition is getting stronger throughout the years.
Within the years of studies we have never learnt about the business side of physical therapy nor how to manage our professional careers. In this condensed article you will learn how to start your business and reach your goals.

Step 1: Define a Target Market

  • Develop a concept or a mission statement based on the type of services you intend to provide.
  • This can depend on your location, the competition near you and your proper skills.

Examples: Geriatric rehabilitation (rh), pregnant women rh, sports rh…

Step 2: Advertising

  • Yellow pages: (some people still search offline)
    With a free consultation coupon for motivation.
  • Facebook: Create a page with pictures of your clinic, so that your family and friends know you’re in business
  • Business cards: This will allow you to network with many professionals and potential patients
  • Mouth to ear marketing: The most effective ad you can do without being unethical

Step 3: Turning Prospects into Clients

  • Build confidence
  • Do a good job and gain credibility
  • Be honest and caring about the patient
  • Be passionate about what you do

Step 4: Keep Your Patients Satisfied

  • Adherence: By showing the patient his/her progress
  • Variation: Changing exercises every once in a while, keeping the sessions fun or at least not boring
  • Pacing: For the first few weeks the patient will be committed but later on this might change.
  • Solution: Leave the patient “wanting a little more”, this shows that the session doesn’t have to be exhausting and painful. Later you can increase the level of work.
  • Demonstrating genuine care and concern: Ask about your patient, make a phone call, make sure he/she is not sore after the sessions

 Step 5: Get Referrals from Existing Clients

When your patients comment on how pleased they are, ask them who among their friends might benefit from your services and if they’re kind enough to give them your business card.

“It’s not what you ask, it’s how you ask.”

Conclusion: Whether you realize it or not, we’re in the business of transforming people’s lives. In the end we’re working for the benefit of our patients, but at the same time we cannot ignore our financial purposes and goals in life.

Written By Elie Bassil | Physical therapist & Personal trainer

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