How To Start A New Physical Therapy Business

  • February 13, 2015

Physical therapy is booming all around the world and competition is getting stronger throughout the years.
Within the years of studies we have never learnt about the business side of physical therapy nor how to manage our professional careers. In this condensed article you will learn how to start your business and reach your goals.

Step 1: Define a Target Market

  • Develop a concept or a mission statement based on the type of services you intend to provide.
  • This can depend on your location, the competition near you and your proper skills.

Examples: Geriatric rehabilitation (rh), pregnant women rh, sports rh…

Step 2: Advertising

  • Yellow pages: (some people still search offline)
    With a free consultation coupon for motivation.
  • Facebook: Create a page with pictures of your clinic, so that your family and friends know you’re in business
  • Business cards: This will allow you to network with many professionals and potential patients
  • Mouth to ear marketing: The most effective ad you can do without being unethical

Step 3: Turning Prospects into Clients

  • Build confidence
  • Do a good job and gain credibility
  • Be honest and caring about the patient
  • Be passionate about what you do

Step 4: Keep Your Patients Satisfied

  • Adherence: By showing the patient his/her progress
  • Variation: Changing exercises every once in a while, keeping the sessions fun or at least not boring
  • Pacing: For the first few weeks the patient will be committed but later on this might change.
  • Solution: Leave the patient “wanting a little more”, this shows that the session doesn’t have to be exhausting and painful. Later you can increase the level of work.
  • Demonstrating genuine care and concern: Ask about your patient, make a phone call, make sure he/she is not sore after the sessions

 Step 5: Get Referrals from Existing Clients

When your patients comment on how pleased they are, ask them who among their friends might benefit from your services and if they’re kind enough to give them your business card.

“It’s not what you ask, it’s how you ask.”

Conclusion: Whether you realize it or not, we’re in the business of transforming people’s lives. In the end we’re working for the benefit of our patients, but at the same time we cannot ignore our financial purposes and goals in life.

Written By Elie Bassil | Physical therapist & Personal trainer

7 Reasons Why List Posts Will Always Work

It’s a blogosphere favorite for good reason — “list” content works, in large part due to the attention-grabbing power of the headline. What may be news to some bloggers is…
Continue reading

10 High-Fat Foods That Are Actually Super Healthy

Ever since fat was demonized, people started eating more sugar, refined carbs and processed foods instead. As a result, the entire world has become fatter and sicker. However, times are…
Continue reading

How Nulled Themes and Plugins can Destroy your Blogging Career?

How Nulled Themes and Plugins can Destroy your Blogging Career? I found a valuable post written by Ravi Kumar explaining the risk of using Nulled premium wordpress themes and plugins by bloggers. What…
Continue reading
3 Cups of Coffee a Day

This Is What 3 Cups Of Coffee A Day Do To Your Liver

The latest research has shown that drinking your favorite morning beverage, coffee, is good for the liver. In fact it has been proven that people who daily drank large quantities…
Continue reading

8 things to do before launching a business this year

Thinking about starting a business this year? Most likely you already know that you need to build out your product, service, website, but what about everything else? A booming business…
Continue reading

Millions at risk from ‘Freak’ encryption bug

Microsoft said it was working on a secure update to close the Freak loophole Microsoft has issued a security warning about a bug that could let attackers spy on supposedly…
Continue reading

Does Baking Soda Cures Cancer? Be Wary of Simoncini Cancer Therapy

Tullio Simoncini claims that cancer is caused by a fungus and can be cured with the administration of sodium bicarbonate. There is no scientific evidence to support this claim, and…
Continue reading

Are There Dangers of Drinking Cold Water After Meals?

Some Eastern medicine practitioners believe drinking cold water after eating can cause digestive or immune system problems. However, some Western medical doctors believe drinking water after meals might be helpful.…
Continue reading

CEO & founder of CNet Marketing, and is also the founder of a very successful international web hosting company "www.BabilooHost.com" has 14 years of experience in web services industry, a Leading Fully Managed Email Maketing Solutions "www.inteliMails.com" and Online Marketing Agency "www.CNetMarketing.com".

About us

We are dedicated people aiming to deliver important and valuable information and posts gathered from many sources around the web.